Flexprts is a startup that helps organizations increase sales by connecting them with on-demand sales development experts. They approached us to create a cohesive identity that reflected their values: “We advise on the 4 key pillars that are the key to the success of your sales development engine: strategy, structure, people, and process.”

After the brand storm, I created a logo concept that reflected the client's wishes and combined the idea of a funnel and the letter “F”. After the concept was approved, I selected fonts, colors, and patterns, which were combined into the Brand Guideline.

As part of this project, I also developed a design for the website, for which I created a custom illustration. In addition, business cards, documents, a presentation, and other supporting materials were given the identity.