Naturetech Diaries Visual Identity

The Naturetech Diaries branding project was aimed at creating a large community of nature lovers who share their knowledge and experience. Naturetech Diaries provides a platform for nature lovers to communicate with each other, ask questions and share tips. I developed a corporate identity for them to promote a blog with articles using artificial intelligence After receiving a request to develop branding for Naturetech Diaries, I analyzed the audience through research to make the brand more attractive to the audience.

I created the first logo designs. I understood that the logo and style guidelines should digitize nature safety. As part of our workflow, I mostly use Figma, Adobe Photoshop, and Adobe Illustrator, as well as some other channels for research, communication, etc. The Naturetech diaries also helped me to coordinate tasks and create a roadmap, as they had certain prioritized tasks and I adapted the milestones with this information