Casaverse Visual Identity and UI/UX

Casaverse is a startup real estate company that provides property management services in Dubai. The name Casaverse comes from a combination of the words “casa”, which means home, and “verse”, which means world or whole, as in the universe.

Working on this project, I first created a logo that combines the idea of “home” and “star”. I also chose the appropriate color palette. With these colors I wanted to convey the same feeling we get when we look at the bright Milky Way in summer. I created additional graphic elements and selected fonts to create the visual identity of Casaverse.

After creating the identity, I started working on the website.

For Casaverse, the website development process began with defining the goals and purpose of the site, namely, providing real estate services in Dubai. The next step was to conduct research on the target audience and competitors. After completing the research, the team created a framework for the website layout, which included a long homepage and a large number of internal pages. When creating the design, I carefully considered the placement of elements. I had to make the site understandable, but at the same time maintain strong branding and add a large number of images and graphic elements so that it did not look too overloaded.