Press On Ventures is a pre-seed and seed stage venture capital firm. PO VC invests in entrepreneurs at the earliest stages as they seek to build category-defining businesses using the latest technologies in healthcare, the future of work, artificial intelligence, machine learning, and Web3.

I created a modern visual identity for them, including a logo, fonts, colors, and print materials design. The identity is based on a geometric power button with the word “on” inscribed in it. I used it to create brand graphics. I believe that the logo embodies the essence of minimalism.

This project seamlessly combines sophisticated colors, laconic typography, an iconic logo, and thoughtful print materials to create a visual experience that is both timeless and modern. Let yourself be immersed in the world of minimalism, where less is more.