Build a brand that’s fun, trustworthy, and instantly recognizable to learners of all ages. Scope of Work Our work included: Visual Identity – logo, typography, colors, and UI direction Mascot Design – concept exploration and character development Illustration System – dozens of custom illustrations Animations – dynamic mascot motions for digital touchpoints Brand Guidelines – a detailed brand & mascot system Meet Kai Kai hatched after testing countless ideas and directions. He’s more than a mascot — he’s Knowt’s guide and cheerleader, built to bring personality and connection to the brand.